A New Way to Taste Home

Laahe was created to celebrate the flavors we grow up with—the ones that are personal, regional, and full of story. India isn’t one cuisine; it’s hundreds of food cultures, languages, and identities. And Northeast India—where our roots lie—is one of the most biodiverse places on Earth, filled with Indigenous ingredients, rare superfoods, bold teas, and recipes you can’t find anywhere else.

Laahe exists to bring these flavors forward with intention, creativity, and respect.

Not “Indian food” as a single box—but a mosaic of identities.
Not another spice brand—but a platform for storytelling through taste.

Rewriting the Story of Our Food

For generations, the world learned about the foods and ingredients of the Indian subcontinent through a colonial lens—plantations, profit, and extraction. Tea, spices, rice, wheat, sugarcane… all reduced to commodities, stripped of the cultures, communities, and ecosystems that created them. But that isn’t the real story. The real story belongs to the land itself, to the Indigenous communities who tended these ingredients for centuries, to the farmers who kept traditions alive, to the biodiversity that makes the region one of the richest food landscapes on the planet.

Laahé exists to flip that script—to bring these foods back into conversation through the voices of the people who actually built this heritage.

Not as commodities, but as culture.
Not as exports, but as identity.
Not as ingredients, but as living stories.

Chai is where we begin because it’s universal, comforting, and endlessly adaptable—shared across countries and cultures. But this mission goes beyond chai. It’s about the spices that define our kitchens, the grains that fed generations, the superfoods that Indigenous communities have relied on long before the world called them “super,” and the flavors that carry history in every bite. Laahe is here to honor those ingredients—tea, spices, rice, herbs, superfoods, all of them—by celebrating where they come from, who grows them, and the stories they hold. This is food told through our voice, our perspective, our roots.

WHAT WE BRING

Grade-A Assam Tea

Bold, high-quality leaves sourced directly from estates that honor heritage, land, and craftsmanship. Assam is our beginning, but it’s only the first chapter in a much larger story of regional teas.

Single Origin Spices

Thoughtfully crafted blends rooted in real home kitchens, family traditions, and everyday rituals.
These aren’t “one-size-fits-all Indian flavors”—they’re region-inspired formulas that celebrate the nuances of how people actually cook, brew, and season their food.

Indigenous Superfoods

Ingredients sourced directly from small farmers, Indigenous communities, and local growers—starting with the Northeast, then expanding into lesser-known food regions across the subcontinent.
Each ingredient is chosen for its authenticity, cultural significance, and deep connection to place.

A Global Platform for Regional Flavors

Laahe’s long-term goal is bigger than one brand or one region. We want to build a home for flavors that rarely reach the global stage—a place where every region can share its ingredients, its dishes, and its stories without being flattened into a generic “Indian food” label.

Because India isn’t one cuisine.
It’s hundreds—each with its own identity, ingredients, and history.

Our vision is a world where:

  • People can taste the stories behind ingredients, not just the products.

  • Smaller regions finally get the space and respect they deserve.

  • Diaspora communities see their own food cultures represented accurately—not simplified or misnamed.

  • Curious eaters discover new flavors in a way that’s modern, intentional, and beautifully complex.

We begin with the Northeast because it’s underrepresented—and personal to us.
But the mission is expansive: to uplift regional food cultures everywhere.

OUR MISSION

Reclaim the narrative.

Tell food stories from the perspective of the people, places, and communities who created them—to counter the historic flattening and misrepresentation of regional cuisines.

Celebrate regional diversity.

Highlight the ingredients, traditions, and techniques that make each region unique—without forcing them under one “Indian” umbrella.

Build ethically.

Partner directly with growers, small farms, and Indigenous communities. Prioritize sustainable sourcing, fair compensation, and transparency at every step.

Create with heart.

Every blend, every spice, every product is designed with intention—carrying cultural memory, personal history, and the creativity of home kitchens.

Meet the Team